Tuttle Asset Management
Tuttle Asset Management is a Registered Investment Advisor firm that works with multiple companies to market its products.
Prior to working with HedgeCo Website Creations, the existing website was a static html site which was updated with PDF files of the various products. There were several issues other than the website design that needed to be addressed in the relaunch.
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Easy updating of content (no more HTML editing)
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Ability to create textual versions of various products and display them alongside the PDF version
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Flexibility to add new sections, products, and articles.
Because the scope of the project was substantially different than what we deliver with our Hedge Fund website platform, we chose ezPublish as the Content Management System on top of which we could build the Tuttle Asset Management site.
The HedgeCo Hedge Fund Website team has experience with a variety of different Content Management System platforms.
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Commercial Support: eZpublish has a large support team and will support the platform.
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Solid Upgrade Path: eZsystems has a solid upgrade path for the eZpublish platform and this includes an exciting next-generation platform which is based on the upcoming PHP6.
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Flexibility in design: The HedgeCo Hedge Fund Website team prides itself in the ability to create designs that fit exactly to what our clients needs are. eZpublish does not place any restrictions on our ability to do this. The eZpublish platform also provides the programming tools that our programmers need in creating any customizations
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Personal Experience: In the summer of 2006 I was able to attend the eZpublish Conference in Skein, Norway. During this time I was able to fully evaluate the product as well as interact with the core developers and management team.
Specifications
Following are some of the unique aspects of the Tuttle Asset Management website:
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Dynamic graphical page headers
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Flexible Category and Page creation
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PayPal integration to sell specific products from the website
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Integration with Google Maps
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Technical glossary section with terms grouped in alphabetical order
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Integration with external CRM solution
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RSS Output
Design Phase
Once the project specification was laid out, we moved into the design phase. Surej was the contact during this phase and worked
Issues
During the deployment phase there were some issues which we faced that pushed back the schedule for the launch date of the site. These issues involved some sections of the specification which had not been given enough attention prior to the implementation phase. There were also issues where eZpublish provided features which were not needed by the website editing team at Tuttle Asset Management, and changes were made to ensure that the appropriate functionality was presented in a way that it would be of most use to the website team.
Initially in the deployment we planned to create highly customized templates for each of the products which were featured on the website, however after the initial round of revisions we settled on two distinct product templates. While customized templates offered a much greater amount of flexibility on our part, it made it difficult for the Tuttle Asset Management team to create new products, as we would need to provide the original designs. Having two templates gave the flexibility that was needed.
Deployment
One of the challenges faced by the deployment of the Tuttle Asset Management site involved the entry of historical data into the new website system. With over 200 specific articles in the “Morning Cup of Jo” section the converting them to a textual format is not a simple task. For the initial website launch the team focused on a few recent articles, and we will be adding documents for the site retroactively for historical purposes.
Finally I would like to thank Greg Collins and the other folks who patiently worked with us over both the design and website implementation cycles. This was a big project, and we’re happy with the results.

David W. Tice & Associate, LLC is a Registered Investment Advisor firm which specializes in Prudent Bear mutual funds as well as other privately offered hedge funds. The company website, 
