Welcome to HedgeCo Website Creation

Capstone Business Credit, LLC is a New York City-based venture merchant banking firm that provides alternative financing to firms involved in the domestic and international trade of finished consumer and industrial products.

Capstone has been in business since 1993, and the existing website was launched in 2003. With the focus of the website changing, and the business growing Capstone needed to overhaul their website to reflect their new provides a number of service to their clients.

The needs were fairly straightforward

• Easy to update and maintain
• Easy to embed various media within any page
• Provide a Client Login with a protected client area
• Search Engine Friendly with the ability to change meta-tags on individual pages (more…)

A friend of mine was considering starting a blog and was in the market for a blogging platform. He has a fairly popular podcast and and is affiliated Podshow Inc. so one of the obvious options was to use the new blogging platform which is provided as Podshow’s Podshow PLUS platform.

Since we do work with optimizing the websites we create here at HedgeCo Hedge Fund Website Creation, he asked me to take a look at the blogging platform and see how it would preform against a platform like Blogger or a stand-alone application like Wordpress (which is the blogging engine that we use here at the HedgeCo Websites blog).
For this review, we will use Molly Hamacher, a character from Shadow Falls who has a fairly active blog as an example. I will mention “Google” a lot, this is only because this is the most popular search engine, my recommendations apply to all search engines however it is commonly accepted that if you optimizes for “Google” then the optimisations apply to other search engines as well.

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