What is a Blog?
A blog (or weblog) is an journal which is frequently updated by one or more authors (bloggers). The entries are displayed in reverse chronological order.
Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although some focus on photographs (photoblog), videos (vlog), or audio (podcasting), and are part of a wider network of social media.
The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May of 1999. This was quickly adopted as both a noun and verb (”to blog,” meaning “to edit one’s weblog or to post to one’s weblog”).
In the last 2 years blogging has picked up steam in the corporate world. Market research shows that 35 percent of large companies plan to institute corporate Weblogs in 2006. According to the research, combined with the existing deployed base of 34 percent, nearly 70 percent of all corporate website operators will have implemented corporate blogs by the end of 2006.
More than 5% of the Fortune 500 companies blog externally.
